Digital Advertising is a segment of marketing in which the sales message is delivered to the target audience through the internet. It drives engagement, conversions, traffic, and revenue.
Digital advertising is also referred to as web advertising and internet advertising.
“If you see an ad on the internet it is digital advertising”
Digital Advertising Channels
- Online Listings
- PPC – Pay per click search engine ads & pay per click banner ads.
- PPD – Pay per display ads where you pay for each display of your ad. Also called “Display Ads”
- Social Media Ads (Twitter, Facebook, YouTube and other social media platforms)
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