Why your business needs a (professonal well designed) website.
You will attract new customers
- 81% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance at capturing a share of this market.
Websites help you convert more of your existing referrals, because most people still do their own research and stack you against your competitors. - 30 PERCENT OF CONSUMERS WON’T CONSIDER A BUSINESS WITHOUT A WEBSITE
Consumers expect companies a website and consider a company that DOESN’T have one as less professional. - 97% of consumers go online to find and reasearch local businesses
- 63 percent of consumers primarily use a company’s website to find and engage with businesses.
- 75% of Business to Business buyers say digital websites content significantly impacts buying decisions and 62% can finalize purchase decisions based on digital content alone.
You can keep your current customers informed and engaged.
- In its most basic form, think of a website as being an online brochure or catalogue that can be updated at any time. It is much easier and quicker to update information about your products and services on your website than it is in a print brochure or catalogue.
A website is an effective way of introducing your customers to new services, letting them know about new products, announcing upcoming events and special promotions. You can also provide added value by posting tips, resources and other information through a blog on your website. Unlike print ads, newspaper articles and flyers, which quickly become outdated, your website can provide current information and news. And if you discover a mistake after you publish a page or post, it is a quick fix.
A website can be so much more than just an online brochure or catalogue though. Now we have YouTube videos, Podcasts, Webinars, eBooks and other online media to showcase our skills, expertise and products, provide online classes, courses and workshops. Not to mention social media integration which enables you to share information on your website across numerous other channels and reach an even wider audience.
Improved Customer Services
Usually a business web design will include a contact us section that gives your customers instant access to ask a question, or notify you about a problem with your goods or services. This gives you the ability to provide instant feedback to the customer and improve your customer service satisfaction rate.
Your Business will gain credibility and build trust
- Having a website will not only provide the information customers are looking for, but it will give your business credibility. It says, I am here, I mean business, and I am in it for the long haul.
- The 21st century consumer is a skeptic; in fact, 56% of people stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business.
- 75% of people have judge a company’s credibility bases on the quality of its website. So beware if you have a badly designed website, it won’t help you at all and can a negative impact on your business.
- 46% of B2B buyers will leave a website if it’s not immediately clear what the company does and 37% will leave because of poor natigation or design.
Your Business is Always Availalbe
- Your website can be available 24/7/365 even when you’re not. A website acts as your “always-on” business advocate during and outside of office hours. A website means that you are never closed for business.
- Many customers do their research in the evening or early morning when your office or business is closed. Yourour website operate as your 24/7 sales person to answer questions, provide information and generate leads or sales.
Saves you time
Whether you’re trading emails, taking calls, or sending out proposals – communicating with potential customers takes time. Your website can save you that time by providing answers to common customer questions and inquiries. What does this mean for you? You can spend your time doing more valuable things.
You Control your Brand and Narative
A website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide.
Many business owners have been reviewed online, sometimes unknowingly and/or negatively. How does this affect you? 79% of users who read online reviews, believe them. Combat that negativity by posting your own positive testimonials.
Beat the goliaths
It is hard to compete with nationwide television and print campaigns run by national and multination companies. Websites and online advertising can level the playing field where local businesses can rank above huge corporations.
Social Media Reach covers a limited audience.
More people search for local business and products using search engine than on Social Media. If you concentrating solely on Social Media you are missing a large part of the market.
You wil save money in the long term.
Compared with the cost of traditional means of advertising, such as newspaper ads, radio commercials, promotional materials and even networking events that often include the cost of a meal or trade tables, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business long term.
Even if your skill levels are slim to none and you need to continually pay your website designer/developer to maintain and update your website for you, the upkeep costs are still lower than ongoing traditional marketing, and the investment is certainly worth the number of potential customers that will find your business online each year.
General
As a small business owner, especially one that is just starting out, you’re probably thinking you can’t afford a professional website. But you really can’t afford NOT to.
Why use a professional Web Development Company
- A single bad experience on a website makes users 88% less likely to visit the website again.
- There’s nothing less professional online than a website that says “Hey, look, I used a free website builder!” Your business will gain so much more credibility by having a professional website designer help you design and build your website.
